Barbie: Discover the Pink World in Milan with the Most Anticipated Film and Soundtrack of the Year
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Milan - On the occasion of the release of the film "Barbie," directed by Oscar-nominated screenwriter and director Greta Gerwig, and its exceptional soundtrack "Barbie The Album," the city of Milan will be immersed in an atmosphere filled with the trendiest color of the moment: #Barbie pink. This extraordinary event represents a unique opportunity to celebrate the magic and influence of this cultural phenomenon.
Portanuova, a neighborhood with a strong social impact, known for its inclusivity and being the world's first district to receive the double LEED and WELL for Community sustainability certification, will pay special tribute to female empowerment, famously embodied by Barbie, an icon who has remained indelible in popular culture despite her many reinterpretations over the years.
From July 14th to 23rd, a series of engaging activities will take place in the neighborhood, offering people the opportunity to immerse themselves in Barbie's magical world, which uniquely and timelessly symbolizes pop culture.
Among the numerous initiatives, there will be a themed "Barbie box", replicating Barbie's iconic packaging on a large scale. Visitors can take photos while listening to the songs from the film's soundtrack. Additionally, those who wish to participate can create videos and share them on TikTok, using the electrifying song "Dance The Night" by the three-time GRAMMY® Award-winning global superstar, Dua Lipa.
Furthermore, a contest will be launched, in which a technical jury will select the 30 best photos posted on Instagram. The lucky winners will have the chance to receive exclusive prizes: a vinyl LP of "Barbie The Album", a Barbie Margot Robbie Look Western, or a cinema voucher to see the film.
To access the photobooth and participate in the contest, it will be necessary to make a reservation through the Portanuova app, with the direct link to download it here. Participants should post a photo on Instagram with the tag: @portanuovamilano, and include one of the songs from the playlist "Barbie The Album".
At sunset, in the evocative setting of Portanuova, the fountain of Piazza Gae Aulenti and some other details will light up in pink, as an additional tribute to the citizens.
BARBIE THE ALBUM is the innovative and stellar musical accompaniment to the highly anticipated Barbie event film, starring Margot Robbie and Ryan Gosling as Barbie and Ken, distributed by Warner Bros. Pictures. Anticipated by Dua Lipa's single "Dance The Night", the most played international song on Italian radio, ranking #5 on the EarOne chart, BARBIE THE ALBUM also features new songs from a range of global megastars, including Billie Eilish, KAROL G, Nicki Minaj and Ice Spice, Lizzo, Charli XCX, PinkPantheress, Ava Max, Dominic Fike, KHALID, The Kid LAROI, Tame Impala, HAIM, Gayle, and FIFTY FIFTY feat Kali. Barbie's star, Ryan Gosling, also joins the long list of soundtrack artists with his iconic original song performed as his character, Ken.
#BarbieTheMovie #BarbieTheAlbum #PortanuovaPink #BarbieInMilan #BarbieLand
Technical Glossary:
- Barbie box: A themed installation inspired by Barbie's iconic packaging, used for taking photos.
- Dance The Night: A musical track by Dua Lipa included in the soundtrack of Barbie The Album.
- Barbie The Album: The soundtrack of the Barbie film, featuring a selection of songs performed by famous artists.
- Barbie Margot Robbie Look Western: A special version of Barbie inspired by Margot Robbie's appearance in the film, featuring Western-style clothing.
- @portanuovamilano: The official Instagram account name of Portanuova.
- Barbie Dreams: A musical track by FIFTY FIFTY feat. Kali included in the soundtrack of Barbie The Album.
Topics covered: Barbie, film, soundtrack, Milan, Portanuova, pink, event, pop culture, female empowerment, contest, photobooth, Instagram, prizes, cinema, music, artists, novelties.
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